Many medium and large companies are members of Business associations, which hire political lobbyists to promote their particular industry. But what about the small business owner, they certainly can’t afford a lobbyist. Who will help them?
Small business owners tend to look to Chambers of Commerce and Networking groups. But do they work? Some will say absolutely, while other come and go.
Most small business need more then just a lead on a potential customer. They are also in need of valuable information on bookkeeping, marketing and management of assets. Sad to say, that information has been missing from Chambers and Networking associations.
That is why the Free Service of Portland Business Community.com was formed. It is a group of small to medium business people, who are willing to share information and ideas, without a sales pitch.
We want to do so, utilizing 21st century technology, which will make all of the information searchable on the Internet. Your information is also able to be linked to your website, which will increase your visibility on search engines. You can also add photos and links to supporting articles. Check out my “Elevator Speech” on the site.
Can’t write? I doubt that, but I understand if you prefer to start slowly. The site has a new category called “Elevator Speeches.” I am sure you are familiar with the term. It’s that 90 second commercial you use at your Chamber of Commerce and Networking events. Well now you can post it on Portland Business Community.com and the world can view it. Remember to add a link back to your site, along with a photo or logo.
You can also use Facebook and Twitter to spread the word about your goods and services. Find a good URL shortening service and you are on your way to driving quality traffic to your website.
I am sure that some of you have even more good ideas of how to build credibility and traffic to your website. Please share some with me in the comments section of the article.
Ken Bear Cole
Fishing with Bear LLC
