Ed Bejarana
Who Are Your High Conversion Oportunities
Did you create a marketing strategy to justify your vision or focus your effort?
More often than not, when helping a small business develop their website, I discover they have NO marketing strategy. Those who have written a strategy, more often than not, did so to justify their vision.
If you’ve never heard the phrase, then please [...]
Ten Reasons To Start a Business Blog
The recession is rumored to have ended, yet unemployment continues to rise. While this is not uncommon, unemployment always lags behind the economy, this article is NOT about economic. Rather, I would like to help you make a VERY difficult decision with regards to building your business visibility on the search engines.
Add a business blog [...]
Blog Features You Can Use To Improve Visibility (and links)
PortlandBusinessCommunity.com is designed to help you, the small business owner/operator, gain more internet visibility while helping other business people. We have a TON of new features that are hidden behind the scenes that you can take advantage of (for FREE).
Add a picture to all your posts automatically. We use your image from Gravatar.com. Gravatar is [...]
Word of mouth marketing – The Tipping Point
All of us on this business community are seeking new ways to promote and sell our wares. We know the value of Word of Mouth Marketing (WOM), but do we all understand the value of business blogging as it related to WOM?
I just finished reading Malcolm Gladwell’s book, The Tipping Point. For the last week [...]
Strategic Planning – A Plan for Planning
When we started our businesses, we did so with an idea of delivering a great service or product (and making money). How much time did we spend planning the direction or the bases by which future decisions are made? If it feels at times like you don’t have a grip on daily tasks or if [...]
...read moreCan we now call it the Swine Flu?
In April, Pork ranchers complained about the name of the flu and swayed the CDC; because it gave the impression that pigs could contract the virus.
Associated Press reported today that pigs in Minnesota may have contracted the H1N1 virus. If it turns out that pigs now have the disease, do we go back to referring [...]
When cost is higher than value, stop?
Secretary Paulson said it costs nearly 1.7 cents to make a penny. While the Secretary said the penny “should be eliminated“, he doesn’t feel it is “politically doable.”
Rather than making this article all about politics, I’ll try to make this a learning lesson for business. I tried to create bar charts and statistics to upload [...]
Subject: 300mph speeding ticket
Two California Highway Patrol Officers were conducting speed enforcement on I-15, just north of the Marine Corps Air Station at Miramar, California. One of the officers was using a hand held radar device to check speeding vehicles approaching the crest of a hill. The officers were suddenly surprised when the radar gun began reading 300 [...]
...read morePortland Business Community gets a facelift
Hi All,
Bear and I have been working hard to improve the look and feel of the website. We are still getting tens of thousands of hits each week and search engine visibility for all linked sites in your articles are gaining valuable links.
We are looking for a couple more featured columnists. If you have a [...]
The Woes of Social Media – the small business edition
When marketing via social media, stop trying to make the conversation all about you. In the world of “social” communications, very few people care that your widget is best; they care more about you as a person.
Spend 15 minutes a day being social online. Pick one to three social sites with lots of people in your primary target market and be real.
...read more
