Who hasn’t been lured into a Home-Based Business, Network Marketing Business, Multi-Level Business or even a Direct Sales Business by the idea of working part-time hours to create full-time revenue? The problem with this line of thinking for the vast majority of people is, they are not business people they are employees. There is a tremendous mind-set change that has to take place when you stop being the worker and start being the owner. What most workers don’t realize is that the owner of the business didn’t get paid for quite awhile after they started that business and may not even be getting paid right now even though they have employees. There needs to be a willingness on the part of every new business owner to do some work, maybe even a lot of work for a significant period of time before they get paid.
The amount of time you are willing to contribute to your new venture is directly proportional to when you can expect to start getting paid. If you are jumping in to your new business full-time, your return is going to come much sooner than if you are working part-time. Most people start a Home-Based, or Network Marketing business because they don’t want to take the risk of jumping into something full time, but they know the value of owning your own business, so they agree to start out part-time.
The part-timers are torn on two fronts. First, the financial reward is much, much slower and even more sporadic. The wise entrepreneur sets up a separate bank account and commits to reinvesting all of the income into the business for marketing tools, supplies, training etc. However, more often than not this money is mingled with their general expense money and even though the earnings may be substantial, it never seems to launch the part-timer over the hump to become a full-timer. Second, the part-timer is constantly staring into the future and watching the lifestyles of the full-timers. This pull coupled with the drive from the full-time “up line” creates a conundrum of motivation to succeed and frustration that part-time efforts are not creating full-time results.
If success doesn’t come relatively quickly, i.e. the part-timer is able to jump to being a full-timer, one of two things happens. Either the part-timer will jump to full-time status prematurely, with a “sink-or-swim” attitude, or they become discouraged and drop off of their regular routine. The spare-timer is that unique person that still believes in the product, the company, and the opportunity but they just can’t seem to justify making the commitment to time and activity to expand their business. They may be in a place where revenue needs dictate that they stay primarily committed to their J-O-B and as opportunity presents itself they will make a sale or recruit a new business associate. All it would really take for the spare-timer to once again become a part-timer, or maybe even make the jump to being a full-timer is one or two quality recruits.
If a spare-timer lingers too long, however, they may become a some-timer. These are the folks that for whatever reason have kept their status active with the company, but they are not actively engaged in the daily activity necessary to be productive in growing their business. The pitfalls of becoming a some-timer are first of all developing a romance with “sometime I’m going to be able to do this, or sometime I’m going to hit it big, or sometime I’ll get back into that thing”. The romance aspect of business keeps us from ever making the commitment to become successful, or from making the commitment to just quit. Most all networking marketing businesses, in fact most all businesses have some degree of success built in to them. The one finality to any business is quitting. As is stated in an ancient Hebrew proverb, “Better a live dog than a dead lion, for while there is life there is yet hope”.
Maybe today is the day you’ll pull out that old list of names you made when you were new, plan to attend your company’s next opportunity meeting, and take some action to affect your destiny. Your next big sale or next great recruit may be a phone call away. One of my mentors likes to say, “Don’t let the reason you didn’t make the sale be you didn’t make the call.
Who knows, with a little effort you could become a “Just-In-Timer”.
Gary Russell
503-519-3592
www.DefendMyLife.com
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