The recession is rumored to have ended, yet unemployment continues to rise.  While this is not uncommon, unemployment always lags behind the economy, this article is NOT about economic.  Rather, I would like to help you make a VERY difficult decision with regards to building your business visibility on the search engines.

Add a business blog site to your website.  Ideally, your blog should be integrated with your website, but at the very least, create a company blog site and start writing.  For FREE information on how to blog, please visit my companion website, BusinessBlogging.net.

Here are ten reasons why you should add a business blog to your internet marketing strategy.

1. Blogs are a great way to introduce new products and services to visitors without recoding.
2. Blogs are a great way to generate repeat traffic – pure gold.
3. Blogs tell you what customers like and don’t like – first-hand market research.
4. A blog is a great way to keep product reviews in front of your buyers.
5. A blog entry can be easily syndicated to other sites – all pointing back to your site.
6. A blog is easy to set up, easy to maintain.
7. Search engines love blogs. Tips for gaining traffic are included in our article “SEO Your Blog“.
8. A blog keeps your site fresh.
9. A blog has become part of visitors’ expectations.
10. A blog is lots of fun.