You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.

Social networking, by definition, is designed to get you involved AND keep you involved.  Building a large following, in a sense, becomes a game.  In business, it is not about who has the most followers, but are you gaining more customers?

While it is important to build your following; your following is NOT the business building activity, communicate with your network is.  No matter if you are on Twitter, Facebook or you own blogsite, knowing your going for a targeted audience is always the best approach.

Answer the following questions:

1)    Who is your desired audience.

2)    What topics interest your desired audience.

3)    Why are they interested in that topic?

Create a social marketing plan, stick to the plan, feed you audience’s desires.

Ed Bejarana
Zenith Exhibits, Inc.