Get To The Point
You have integrity when….
You have integrity when you know what integrity is, and have it as an operating system in your life. Integrity is a synonym of several words, used throughout the business world. Webster defines it as “the quality or state of being whole, complete, unbroken, sound, and may include the ideas of sound moral character, uprightness, [...]
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The Three Rs of Recession Marketing
“There are three ‘R’ words—retention, repurchase and referral—that can help your company survive and thrive during the ‘R’ word that’s plaguing our economy, the recession,” says Deborah Eastman in a guest post at the Daily Fix blog. Here’s why:
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The Two-Edged Sword of the Testimonial
Holly Buchanan opens a post at theFutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don’t work at all.
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What Am I, Chopped Liver?
It looks like companies may talk the talk of customer service, but not that many walk the walk. That’s the finding of a recent study by the CMO Council. As reported by Internet Retailer, the study’s results show that, “Despite overwhelming agreement on the importance of the customer experience and subsequent word-of-mouth, senior marketers admit [...]
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Kickin’ it Old School
“Digital marketing has become the way to communicate in the 21st century,” says Elaine Fogel in a premium article at MarketingProfs. “Social media, email, search engine marketing, interactive marketing, blogs, wikis, and knols—the list goes on … to include mobile marketing, podcasting, videos.”
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You Come Here Often?
“Blogs, wikis, podcasts, vodcasts, social networks, mobile[s] … webinars, e-newsletters, print magazines, trade shows, RSS feeds, industry websites …” These are just some of the channels now available for meeting and greeting B2B prospects and customers, reports Stacy Whisel in a post at the B2B Insights Blog. So, with the enormous array of social options out there, how can marketers determine which channels might actually deliver contacts for their business? “In the B2B market, [that answer] varies widely and can change often,” Whisel advises. Oh, swell.
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Do What I Say AND What I Do
When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. “Turns out we were breaking a number of the recommendations we’d been advocating for so long,” he notes, “and it was time to remedy that.” In a post at the [...]
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Put Away Your Unreliable Mirror
If you’re looking for good business advice, says Drew McLellan, don’t look in the mirror. “I know what you’re thinking,” he says. “You are the one in a million business owner who can in fact, be objective. Don’t fool yourself. That’s like asking someone who’s had 10 shots if they’re okay to drive.”
...read moreComo Se Dice ‘Brand Loyalty’?
According to Jorge Aguilar and Andrew Pierce, the Hispanic population in the United States will surpass that of their white non-Hispanic compatriots by 2030. And, argue the pair in an article at MarketingProfs, appealing to this rapidly growing segment is not as simple as hiring a Spanish translator.
...read moreJust Call It the YouHouse
Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn’t stop there.
Just weeks after scoring the title of POTUS (President of the United States, for those who didn’t take poli sci in college), he started airing weekly fireside [...]
