Marketing
Small Business Tip #12: Share Leads
Whatever you’re in business to do, there’s going to be someone else in a related industry. Go out and meet as many of these people as you can. Build a network among them and share what leads you have. If you’re in real estate, you’re probably going to be able to give a few contractors [...]
...read moreYour Most Important Customer
Many businesses serve multiple markets – you have many different kinds of customers. Some might be infrequent but large-ticket contracts, others might be weekly but low grossing sales relationships. But your most important customer is the one to whom you sell absolutely nothing.
Every day, your employees must “buy in” to your brand. Whether they’re answering [...]
Branding: Five quick steps to a revitalized image
“Branding” is one of the most often heard buzzwords in marketing. It conjures images of hip geniuses in spacious offices creating off-the-wall marketing campaigns that immediately endear even the roughest of companies to their customers. Just as quickly, it raises a huge red flag for anyone in the world of small business – “how much [...]
...read moreWhat limits you?
If you are fishing at 40 degrees below zero and you pull a fish up through the ice, an obvious thing happens. The fish freezes, fast and hard. A young man who did this, was grinding out an existence fur trading. Noticed some other characteristics when he thawed the fish, cooked it and ate it. [...]
...read moreHow do you do client’s Birthdates?
Do you keep a list of people’s birthdays? Not just a list of your close friends or family birthdays, but of others you know. How important is it that people remember your birthday? Probably not very, but you do like it when they remember you. Remembering birthdays and sending cards to people is not merely [...]
...read moreJust say “Yes” or simply say “No!”
Did you know that few of us say “yes” or “no” clearly? Someone asks us to do something we don’t want to do and we demand how about it like demented children, instead of saying “yes” or “no”. And while I believe that usually, if we don’t want to do it, we should say so, [...]
...read moreThe Power of a Card
Create a Custom, Snail-Mail Card to solidify relationships
...read moreImproving the attendence at a Chamber of Commerce
Keep ‘Em Coming Back
Some while back, I discovered this little note and thought the idea was worth considering. It seems that The Arlington, VA Chamber of Commerce keeps their members coming back for more with a unique door prize. The Chamber contributes $100 to an initial door prize drawing. At every monthly Business-After-Business networking function, [...]
How Do You Lose Your Customers?
Losing Your Customers
There are lots of ways to get customers to not return. Losing customers, is it a problem? You have to work very hard to chase a customer away. How do you do it?
One way is to ignore to them. Whatever they have to say about you, your company or your service, you don’t [...]
