In the movie Forest Gump, Tom Hanks tells us that, “Life is like a box of chocolates. You never know what you got until you bite into it. ”  Well, for almost 250,000 Oregonians in the Portland metropolitan area, their piece has turned sour and discouraging, because they are without a job. For many, they have also exhausted their unemployment benefits and their savings account is fading away. If things do not change soon, their new home may be the family tent they enjoyed during vacations of the past. Only this time it could be much longer then a week or two.

Some have abandoned the thought of looking for a job. They have decided to start a business of their own, relying on their talents gained buy previous employment. It has been estimated that nearly 70,000 new businesses will be formed in Oregon in 2010. Most of these companies will be in the Portland area and have no employees. These will be composed of the unemployed who are trying to survive. They may arrive in a BMW wearing a $500 suit, but they could also be receiving food stamps and living with relatives. I commend these warriors fighting against their personal poverty. I say fight on, because some of you will discover powerful personal qualities of leadership and courage. These times will prove that you can survive and prosper once more.

Sad to say, not all will become successful, but having a plan of action will greatly improve your odds. As I meet with new businesses, I always ask who is their targeted customer. Too often the response is, “everyone.” That lack of focus will cause you to chase customers who do not have the ability to purchase or interest in your product. You need to ask yourself a few questions prior to mastering the world.

• Who needs my product or service and why?

• Who is already servicing that market?

• What do I have that is different?

• Why should they buy from me?

Answer these questions in as much detail as possible. This is by no means a complete list of questions, which need answering to become successful. It is only a start.

If you have started a business, I would like to hear your story and progress. Your struggles and success can encourage others to continue moving forward.

E-mail http://ken@asecondlookbizconsulting.com

I wish you all the best!

Ken Bear Cole

A Second Look Business Consulting LLC