Most of us have grown up wanting to fit in. Acceptance and Diversity are common buzzwords in Human Resources departments these days. But thinking out of the box is striving to stand out and become distinctive. Marketers and Branding Consultants stress uniqueness, so what are we to do? I would recommend reading a small book that is revolutionizing how people view fear and rejection. The book is “Go For No” by Richard Fenton & Andrea Waltz.

As you read this book you will discover that it is not only acceptable to fail, but it is mandatory to reach success. Learning by our mistakes is often painful, but so is developing strength and endurance. Few people are impressed with a sprinter who is fast out of the blocks, but quits part way through the race.

I am reminded of the story of the first Jamaican bobsled team in the 1988 Winter Olympics. After suffering a frightening crash, they finished the race by carrying their sled across the finish line. They were determined to complete the race even though they had no chance of a metal. They triumphed over defeat because they refused to quit!

Enjoy the book and learn to fail your way to success.

Ken Bear Cole

A Second Look Business Consulting LLC