small business
7 Actions to Take Now To Avoid Losing $200,000 (or more!)
Small businesses suffer larger losses from employee theft than any other category. Find out how your company can avoid being a victim.
...read moreYour Most Important Customer
Many businesses serve multiple markets – you have many different kinds of customers. Some might be infrequent but large-ticket contracts, others might be weekly but low grossing sales relationships. But your most important customer is the one to whom you sell absolutely nothing.
Every day, your employees must “buy in” to your brand. Whether they’re answering [...]
Branding: Five quick steps to a revitalized image
“Branding” is one of the most often heard buzzwords in marketing. It conjures images of hip geniuses in spacious offices creating off-the-wall marketing campaigns that immediately endear even the roughest of companies to their customers. Just as quickly, it raises a huge red flag for anyone in the world of small business – “how much [...]
...read moreNetworking: it is about relationships
Learn to help others through interpersonal networking. Finding out what they are about, will help you to relate to them and perhaps meet their real desires.
...read moreResponding to Change
How should a small business respond when faced with changes in its competitive environment?
...read moreFour Steps To Success
Here are four steps to success as stated by Jeffrey Keller.
A successful corporate executive in New York was interviewed and asked to identify his professional strengths. He came up with the following list, and I think we can all be more effective in our sales efforts if we apply them as well:
1. Be consistent: This [...]
Just say “Yes” or simply say “No!”
Did you know that few of us say “yes” or “no” clearly? Someone asks us to do something we don’t want to do and we demand how about it like demented children, instead of saying “yes” or “no”. And while I believe that usually, if we don’t want to do it, we should say so, [...]
...read moreSmall business indicators fall as firms slash jobs
by Kent Hoover, Washington Business Journal – Monday, February 16th, 2009
A monthly index of small business indicators fell in January to its second-lowest level in 35 years.
The National Federation of Independent Business’ Index of Small Business Optimism dropped 1.1 points to 84.1, based on a January survey of small business owners.
“Owners are reducing employment in record [...]
President Obama speaks about the stimulus
Tonight President Obama gave his first press conference on the stimulus plan and over all I give him a B grade. Excellent job of stating his case, but I felt he over stated the opposition.
...read moreBusiness Startups and the Recession
While working on an outline for a new article on how small businesses can use blogging to jump start their internet when it dawned on me that this group of folks have a wealth of knowledge.
Currently 49% of the businesses in America are home based (2006 Entrepreneur Magazine). They are working on limited budgets with [...]
