social media
Word of mouth marketing – The Tipping Point
All of us on this business community are seeking new ways to promote and sell our wares. We know the value of Word of Mouth Marketing (WOM), but do we all understand the value of business blogging as it related to WOM?
I just finished reading Malcolm Gladwell’s book, The Tipping Point. For the last week [...]
The Woes of Social Media – the small business edition
When marketing via social media, stop trying to make the conversation all about you. In the world of “social” communications, very few people care that your widget is best; they care more about you as a person.
Spend 15 minutes a day being social online. Pick one to three social sites with lots of people in your primary target market and be real.
...read moreSocial Media: is it the new “Dot.com Bubble”?
Small Business runs America. 70% of the jobs are created by small business, 50% of the GDP is generated by small business; but small business can nary afford the expensive “traditional media” air time. We seek alternative methods and when something seems to work, we use it!
...read moreThe Relationship Between Business and Religion
It might be worth a whole other article just to discuss what type of business practices Jesus would have used.
...read more
