Social networking, by definition, is designed to get you involved AND keep you involved.  Building a large following, in a sense, becomes a game.  In business, it is not about who has the most followers, but are you gaining more customers?

While it is important to build your following; your following is NOT the business building activity, communicate with your network is.  No matter if you are on Twitter, Facebook or you own blogsite, knowing your going for a targeted audience is always the best approach.

Answer the following questions:

1)    Who is your desired audience.

2)    What topics interest your desired audience.

3)    Why are they interested in that topic?

Create a social marketing plan, stick to the plan, feed you audience’s desires.

Ed Bejarana
Zenith Exhibits, Inc.