Conventional Advertising Isn't Working – So What Now?
Thursday, June 4th, 2009It’s time you turned the page and entered the 21st century. The conventional methods are also loosing market share. Newspaper, Radio and even TV add revenues are down. Some are closing the doors after decades of monumental success.
You need the internet!
But you say that you already have a website?
- How well is it performing?
- Are you on the 1st page of Google?
- Is it a business asset or just another expense? (Does it bring in revenue?)
Beware of the SEO rip off promises. You don’t need to spend $3,500 – $5K any more. The only way you can get a 1st page listing on Google is to have valuable content. You can’t just buy your way onto Google, Yahoo or any other valued search engine.
People need to know why they should do business with you. Just a low price is not enough any more. Consumers are becoming increasing tired of low priced junk! They need assurance that your goods and services don’t fall into the junk category.
An effective Twitter or Facebook campaign can require little cash, but it will require a few hours per week.
You will need to be consistent, because the web traffic will fall off as soon as you stop posting. But you can see results in less then a week.
You may need to enlist the assistance of a professional, but that bill should be less then $500. There are videos, which will walk you through the process for even less.
Shifts in business practices always take a little extra time to understand, but the results are dramatic. I remember writing or dictating business letters for my secretary to type. She would give me a draft to review and I would cross things out and reword them. It was a time consuming process, not to mention the additional staffing costs. Now I do it all on my laptop.
We are going through a major shift in business practices, just like when the PCs became commonplace. So it’s get on board or get out of the way. Maybe that is why your competition is sustaining or growing during this recession.
What do you think?
Ken Bear
Fishing with Bear LLC


