Getting Ready For The Business Storm…A Little Planning Please
Tuesday, July 7th, 2009On Wednesday July 1, Fortune on CNN Money.com reported on the Ten Dumbest Moments in Business 2009…Midyear Edition. Click here for the full story.
- GM Partners With Segway
- Tropicana’s Botched Redesign
- KFC Runs Out of Chicken
- John Thain’s $35,000 ‘Commode on Legs’
- SEC Bars Madoff…Just in Time!
- Not-So-Stressful Stress Tests
- Yankees’ $200,000 Seats
- U.S. Debt is ‘Safe.’ Seriously. Stop Laughing
- Geithner gives few details, tanks the market
- Obama’s spending cuts…a ways to go
Anyone else worried that three of the top ten directly relate to the administration? First six months in office and already they have made the top ten list? Oh my!
I would like to spend some time on number 8. In the next few days I am publishing a three part article series entitled “Small Biz Ideas – The New Economy of Scale”. In advance of that multi-site publication, it would be to our benefit to examine the state of the US Dollar.
When the US Treasury Secretary is laughed at for saying the US Dollar is strong, I think we have some rough roads a head of us. As business owners / operators, we can coward in the corner, deny the possibility, or plan on the likelihood. As a business community, I feel, it is in our best interest to plan.
What are some things you are doing to cut costs, streamline your business, or improve economic conditions for your operation? How might another business person reading this thread benefit from your ideas?
One thing I am doing is renegotiating distributor agreements with my manufacturers. For no money out of pocket, I had gained FREE marketing assistance, FREE demo units, more direct support for the displays I sell, FREE color matching and a 60% reduction in shipping costs. Note, to extra money out of my pocket. All I did was ask.
Another thing I am doing to help improve my business position is expand my internet marketing effort. Since the summer months are slow anyways, I have been spending extra time improving my websites with better content, streamlined keyword selections, smaller/faster pictures, and more testimonials.
Reach out to your current customers and ask for input. Call your manufactures and ask for help. Email the mayor and request more city contracts. The worst anyone can say is no.
Ed Bejarana
Zenith Exhibits, Inc.
(503) 709-1454
Zenith Exhibits is a marketing consulting firm that specializes in trade show and internet marketing solutions.
