Who Are Your High Conversion Oportunities
Did you create a marketing strategy to justify your vision or focus your effort?
More often than not, when helping a small business develop their website, I discover they have NO marketing strategy. Those who have written a strategy, more often than not, did so to justify their vision.
If you’ve never heard the phrase, then please allow me to introduce you to a new concept. Niches bring riches!
If have not already created a Marketing Strategy, start today. If you have created a Strategy that identifies EVERYBODY as your target customer, start your first rewrite today.
Your marketing strategy is a road map to using limited resources to succeed in your business. Identifying fewer, more focused target customers will improve your conversion percentage. Do some soul searching, and start with who you DON’T want as a customer. Starting with who you don’t want will help you focus on the personality traits of those you do want as customers.
Why narrow your customer focus? Because you do not have enough time in the typical work year to meet with everyone, you must prioritize your prospects by conversion opportunity. Those with whom you have a natural personality clash with should be eliminated from your marketing strategy. At some point in the transaction, your personality clash will become apparent and the business relationship will halt.
Develop a clear personality profile for your preferred client. Then identify the things this personality type does for fun. Find ways to market to those people where they are having fun. Avoid the direct sales presentation and authentically injected your own personality into the presentation. Let the laws of attraction bring your new customer to you and you’ll be impressed with how easy closing deals becomes.
the attachments to this post:
sibling-rivalry
